Are you a WordPress User attempting to measure your site traffic by using Goggle Analytics, but have no clue what it is or how it works? Then this segment is perfect for you. We’ll discuss the basics of Google Analytics, how it works, why it is important, and how to install it; specifically for new WordPress Bloggers or Site owners.
What is Google Analytics?
Google Analytics is providing WordPress Bloggers a window to spy on the readers and how they interact with their content. By collecting Site traffic Data and relevant information, like how viewers located your Website, you are able to track certain aspects of your Blogs growth. Bloggers are beginning to see an increase in available work and in Site traffic as more individuals have begun to incorporate Internet Marketing and other aspects for the purposes of business.
It is a tool available to all site owners and bloggers. Freely Hosted WordPress accounts come installed with a Site Traffic Measuring system and have access to Tools such as Google Analytics and Webmaster within their Settings; however, those who are more hands on and have a paid hosting services would have to sign up for a Google Analytics Account. We will discuss that later on in this article; first, why do Websites or WordPress Bloggers need Google Analytics?
Why do Websites Need Google Analytics?
Knowing who their primary audience is and how they interacted with the content can help WordPress Bloggers decipher the wants and needs of the increased site traffic on their site. There are many questions that can be answered in regards to Site traffic and User interactions by using Google Analytics.
- How many People in a certain time frame visit my page? Where [in the world] are they viewing from?
- What website sends the most traffic to my WordPress Site? Which Pages are the most popular?
- How many visitors have become subscribers? Where did they locate my website and what did they view when they arrived?
- What Content did they interact with the most?
- [Most Importantly] How can I increase my site speed?
While this is just the tip of the informational iceberg, you are sure to discover many answers from fiddling with your Google Analytics Data that is sure to help you see a change in Site Traffic. These few questions are just the most important to a WordPress Blogger or Website Owner.
How Do I Install Google Analytics?
Before you can begin enjoying the power of knowledge that Google Analytics provides, you must first register for an account with Google.
Acquiring a Google Account
More than likely you already have a Google account, since most have Gmail and other tools supplied by Google attached to their phone; mostly, for the purposes of downloading useful and entertaining Apps. If not, acquiring this Google Account is the first step to installing Google Analytics.
It is recommended that you use an account that is intended to be kept up, just as you would a regular E-Mail account, so as not to lose information or traffic data and risk having to start all over. Just like your Email account, it should also be kept private and under your sole management. Of course, you have the option to allow other users into your account, with given restrictions, but the account should always be fully under your control.
*Note for those who might decide to outsource website management
You, too, will still require an account. If ever you decided to switch WordPress Management Services or Web Host, and they have been tending to your site traffic from within their account or system, they will initially retain all that information when you leave. At that point you would have to start collecting data all over again.
Set Up Account and Sign In to Google Analytics
Once you have situated yourself within your new Google account, completed all the information; you can begin to sign in to Google Analytics. Within three simple steps you will be on your way to analyzing incoming data about your WordPress Site.
- Sign Up for Google Analytics
Upon clicking the sign up button, you will be given a form of general information to fill out. You will be required to provide information such as the Account Name and Property, which will be given a tracking number to be inserted within your Website. The beautiful thing about Google Analytics is that it allows you to track either website or App.
Your account is easily organized using Google Analytics Cataloguing system. You may have at least 100 Google Analytics Accounts linked to one Google Account. You may then have up to 50 websites or properties under one Google Analytics Account. Lastly, you can have up to 25 views per website property.
Needless to say, if you only have one website you may not have much interest; however if you decided to branch out and create several websites or incorporate outside partnerships and wanted to share data- then having access to multiple website properties and the ability to track their traffic in one location is time saving and cost efficient.
With Google Analytics you also have the option of customizing account names and other such information tagged to your website properties as you go. However, it has to be mentioned that you can’t switch a website property from one managing account to another. If you did so, it would result in the loss of all your data.
In closing, you will be able to pick and choose who you share the collected data with. You could choose to allow Google Marketers who might have services to help; with Google Product and Services Team to help them improve upon their products; even with Technical Support so that they may better help you and an Account Specialist such as an outsourced management team.
- Install Your Tracking Code
Now you can proceed to obtain your tracking code. When you click the Get ID Tracking Number button, you’ll be presented with Google Analytics Terms and Condition Pop-up. To go through with obtaining your code you must accept them upon these given terms.
Once you have, Google Analytics will give you a snippet code to be inserted into your website on every page you intend to track. For WordPress Users, you are able to easily insert Google Analytics by Yoast plugin within your Website. This Plug In is sure to work regardless of Host or framework set in place for your Website Domain.
Note for those using WordPress as an Online Store Front; be sure to track your e-commerce sites traffic by inserting the tracking code into your stores settings by pasting where instructed. FYI: Google Analytics should have a specified sections right below store details.
The installation of Google Analytics does vary based on your choice of platform. This is why so many individuals are urged to use WordPress, which allows for an easier integration. You must also take into account the sort of theme you are using. Try doing a simple search using your platform+ Installing Google Analytics and you are sure to find instructions as a step by step guide.
- Take Advantage of Google Analytics Additional Features
Once you have finished inserting your tracking code into every page desirable, it can be hard not to peek into the Data System where you will spend a majority of your time. However, now is the time to take advantage of certain additional features that will be of use to you later in your WordPress Blog’s development.
For Example, Google Analytics allows you to set Goals; located within the Admin Settings of your Google Analytics Dashboard. This feature will notify you when something excited has occurred. Let’s say you have set up automatic responses; for example when someone uses your websites contact form and you have incorporated a Thank You page upon submission. Or maybe you have a survey page which you want an automated response to pop up upon completion.
You can create a new Goal, name it accordingly such as Landing Page or Automated Destination. Then proceed to connect this new goal with the corresponding URL as directed by Google Analytics. You can then customize it, for instance if your tracking something related to sales you can enter the associated dollar amount.
While your Goals vary depending on the site and business, you can create at least 20 goals. Just make sure that they are tailored to collect data beneficial to your business. These might be conversion Goals or just Traffic Goals in general.
Google Analytics has an additional feature that allows you to track search queries made on site. Site Search can also be located within the Admin Settings on your Google Analytics Dashboard; first, run a simple search within your blog and set the results aside for a moment. Proceed to Google Analytics Admin Settings>View Column>View Settings where upon scrolling down you should see Site Search Settings. Simply switch it on to enable Site Search Tracking on your WordPress Blog.
Now, back to those search results performed earlier on site. Locate the parameter section and enter the corresponding initial with in the URL; this usually “s” or “q”. However, not to worry, because Google Analytics allows you to insert up to five initials with the use of commas to separate. Enabling Site Search is especially helpful if you want to know more about what your users are looking for specifically.
Complete Use of Google Analytics for Your Business
Notice step three was just additional footwork to help you get the most out of Google Analytics as early as possible. Once you had inserted the Snippet or Tracking Code into your WordPress Site, you had incorporated Google Analytics.
At this point, it is recommended that you wait twenty-four hours before attempting to retrieve any data. Once you begin diving into your Google Analytics Data, you can figure out more about your intended audience and others who might have just happened to stumble upon your page.
This is Google Analytics for WordPress Bloggers; the basics of how to install it and the many benefits to using it for small business. There are several more features to play around with as you build your blog, such as adding additional accounts and even websites or apps as we previously mentioned.
It is common for WordPress users to outsource their Traffic Monitoring to professional able to decipher the statistics and the frequent changes in its data. If you would like help with monitoring your Google Analytics and other WordPress Support Services, contact CMS Managers today.